Capitalism is wonderful to behold. It sees opportunity in everything – even plain packaging.
A GOLD Coast company has done what the tobacco industry could not — cover up the confronting images on new plain-packaged cigarettes.
Box Wraps, based at Yatala, will today unveil a range of designs for a purpose-built sticker that wraps around cigarette packets in seconds.
The stickers are a direct challenge to the Federal Government’s new plain packaging laws and will be marketed with the slogan, “It’s your box, it’s your choice”.
Laugh? I nearly pissed myself. If nothing else, it revives my faith in the human spirit in the face of adversity. The socialists and the puritans may try to make this world a bleak, grey landscape of eternal conformity, but there will always be the enterprising rebels kicking back. And jolly good luck to them, too. I wish this company every success with their product as the anti-smoking brigade try to stop their brains imploding.
The company’s website, which sells the stickers on a subscription basis from $1.75, crashed under the demand this morning.
Not that this outcome was at all foreseeable, eh?
H/T Chris Snowdon.