If You Feel ‘Tricked’, You Must Be A Moron…

…but don’t worry! Big Nanny State will sympathise and tick off the nasty company that dared to assume you were an adult capable of making their own decisions!

There’s some small solace for all those who feel tricked into inadvertently taking out a £79 annual subscription to Amazon Prime: today the company has been rapped and accused of being “misleading” .

Oh, good grief!

The most high-profile victim was restaurant critic Giles Coren, who angrily tweeted: “I can’t believe you’ve been screwing me for £79 a year for Prime! I had no idea.”

A ‘victim’? Please!

And how can you have no idea what you’re paying money out for?

Today the Advertising Standards Authority has ruled that a mailshot from the firm misled consumers about subscription fees.

The mailshot was sent to those with an Amazon account and included a plastic card stating “30-day free trial”. But small text at the bottom of the letter said: “Paid subscription starts automatically after free trial unless cancelled.”

The ASA agreed. It said: “We did not consider that that information was sufficiently prominent to make clear the extent of the commitment consumers must make to take advantage of the offer. We concluded the ad was likely to mislead.”

Only idiots who didn’t read or understand it. And just why should we worry so very much about them?

7 comments for “If You Feel ‘Tricked’, You Must Be A Moron…

  1. ivan
    March 12, 2015 at 9:37 am

    The most high-profile victim was restaurant critic Giles Coren,

    This is the ‘want it now, instant gratification’ generation all of whom rely on the state to do their thinking for them. It is very doubtful that they would understand the meaning og the words even if they could read them because Paid subscription starts automatically after free trial unless cancelled. does not fit in their world view.

    • March 15, 2015 at 6:39 am

      Allied to the ‘everyone is now eager to be called a victim’ generation…

  2. March 12, 2015 at 10:26 am

    Bloo8y restaurant critic. He ordered the lemon and got the lemon. What’s his beef?

  3. Bucko
    March 12, 2015 at 1:42 pm

    I got one of these cards and I wasn’t tricked. I binned it after reading about the fees because I knew I would have to remember to cancel it and I wasn’t that interested anyway.

    • March 15, 2015 at 6:40 am

      I’ve got (and use) the video service but I’ve never bothered with Prime (though I might change my mind if it offers more).

  4. March 12, 2015 at 2:08 pm

    Hold on there JuliaM. Your story is not the whole story.

    I was a modest but content user of Amazon for some years. They have repeatedly offered me a 30-day free trial to Amazon Prime, which I have declined. I don’t need the faster delivery service for most of my orders; I can use their available faster delivery mechanisms for those orders where I choose to make the one-off extra payment. Amazon Prime, given my level of ordering and needs, does not provide a cost-effective service. Nor do I want to take a free offer that I know I will cancel at the end of the free period (or perhaps be subject to difficulties in doing so).

    So when last offered the 30-day free offer, I clicked on the icon that I assumed was to decline. It was separate from and different from the adjacent icon to accept. But I discover that I had ‘accepted’ the free offer, without any confirmation. In addition, there is no way out of this that I could find. The only way forward for me, offered by Amazon, was to proceed towards the end of the 30-day period and hope that (i) I would remember to cancel the subscription; (ii) Amazon would not make it too difficult to then cancel the subscription. It was impossible to immediately cancel the subscription.

    However, I had another plan.

    The whole of my Amazon account was closed within the hour, as confirmed by email by some man that I conversed with through Amazon’s online chat facility. The order I had just placed with Amazon was also, automatically, cancelled.

    It is sad, as in many ways they were providing me with a reasonably good service. But suppliers really should just not do such things!

    I won’t be going back to them unless and until it is clear to me they have apologised publicly for what I view as ‘tricky’ behaviour, and have discontinued any such practices.

    Best regards

    • March 15, 2015 at 6:38 am

      Nigel, you were horrendously poorly advised there! It’s always been possible to cancel your subscription at any time (a right enshrined in consumer law).

      Just try Googling the phrase “How can I..?” and you’ll find plenty of people eager and willing to tell you how!

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