“…but the SJWs won’t let me!”
Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.
The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.
Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.
The Alliance for Food Health is calling on the National Council to Prevent Discrimination to pull the ad campaign immediately.
The alliance, a coalition of consumer rights and health groups, says it is an attack on the dignity of indigenous people and contributes to their deteriorating health.
I wonder how they’d view the Herbal Essences advert?
The commercial on YouTube and its hashtag #AbreTuCorazon (open your heart) have drawn a slew of critical comments.
“Coca-Cola is working on some genius colonial branding in Mexico with its out-of-touch, racist #AbreTuCorazon campaign,” one critic said.
Another asks: “Why don’t you have the people of Oaxaca taking their culture to other countries?”
We’ve got Mexican restaurants already, thanks. And tequila.
Coca-Cola responded: “We appreciated you sharing your concerns. We will be sure to pass along your comments.”
Which is, I hope, corporate-speak for ‘Go f*** yourselves with a swordfish’…