Londoners have condemned a “whitewashed” vision of Hackney portrayed in a marketing video for a property development.
A four-minute advert for the ‘Vibe’ development in Dalston features scenes of a young woman relaxing in the neighbourhood interspersed with images of how the flats will look.
In the film, the woman visits nearby vintage clothes shops, restaurants and the Westfield shopping centre – which the video boasts is just a 12-minute train ride away.
She is also seen having a haircut at a high-end salon as the developers show off the amenities they say are on the doorstep of the luxury flats in Beechwood Road.
Not the first time, is it.
This has, of course, gone down like a cold cup of sick with the social media SJWs:
But social media users hit out at the video, claiming it is not representative of the area.
Samir Jeraj (@sajeraj) criticised the developers for not making the video more culturally diverse.
He tweeted: “Looks like according to this property ad video, #Dalton #Hackney has no Black or Asian people. Who’d have guessed?”
Certainly it’ll only fool those unfamiliar with London.
The Evening Standard has approached Telford Homes, which is behind the development, for comment.
I hope they come back and say ‘Look, there’s no ASA overseas, so we can do what we like. How many foreign investors do you think we’d manage to hook if we showed the reality of Dalston’s gloriously enriched area, anyway?’