Advertisers will no longer be able to show images of male or female bikini and underwear models in public spaces in Trondheim, the country’s third-largest city.
On Tuesday council officials voted to remove all billboards and posters that could be seen to contribute to body image issues.
Norway mush have no parking issues, no pothole or refuse issues, no other pressing business for councillors to meddle in, if avoiding unpleasant reminders for flabmonsters is the sort of thing that occupies their time.
Needless to say, it’s pounced on by the usual suspects:
Caitlin Roper, campaigns manager at anti-objectification movement Collective Shout, told The Independent: “It’s great to see Trondheim being proactive about these pressing concerns. Advertisers have had free reign for too long.
“In combatting body image issues, a community wide approach is required. This is just one piece in the puzzle, but it is an important one.
“We have long argued that advertising that reduces women to sexual objects for men’s use and entertainment should have no place in a progressive society.
“I feel other countries such as the UK would welcome similar action on these issues.”
You mean people like you would. And it’s notable that Norway mentions male images, while you hear only what you want to hear.
So who’s truly progressive?