Churnalism In The Age Of Consumerism

A generation gap in attitudes towards cooking and eating is helping to fuel the UK’s food waste mountain, research reveals, driven by time-poor millennials who do not understand the value of the food on their plate.

In contrast to savvy older consumers familiar with post-war rationing, the study suggests, those aged 18 to 34 are preoccupied by the visual presentation of food to photograph and share on social media while failing to plan meals, buying too much and then throwing it away.

Wait, aren’t we always told these same millenials are too poor to get on the housing ladder? Maybe this is the reason, not the exorbitant cost of property.

…the government’s waste advisory body, Wrap, calculates that a typical family wastes £700 of food a year.

Tim Worstall’s already fisked this one to death.

When it comes to throwing away leftovers, 18- to 34-year-olds are the most likely culprits, with 17% of them leaving leftovers three or more times a week.

Then they are idiots. Leftovers (real ones) often make better meals than the first time around – cottage pie, lamb stew, chicken curry…

But not to worry, anyway. This is just a cleverly designed marketing scheme:

The findings are part of Sainsbury’s £10m “waste less, save more” scheme to help households save money by cutting food waste.

It is awaiting the results of a year-long trial in the Derbyshire market town of Swadlincote, which was chosen as a testbed for reducing household food waste.

Do they even have Internet access there, never mind Instagram?

10 comments for “Churnalism In The Age Of Consumerism

  1. February 20, 2017 at 9:45 am

    Leftovers (real ones) often make better meals than the first time around – cottage pie, lamb stew, chicken curry …

    Absolutely.

    • Mudplugger
      February 20, 2017 at 11:23 am

      The trick is in the terminology – call it ‘leftovers’ and it’s all negative, but simply change the label to ‘recycling’ and it suddenly becomes all positive and environmental for the precious little darlings.
      Problem is, there’s no profit for the multi-nationals in promoting ‘food recycling’, so the PR budget will always go to encourage buying some more.

  2. Bucko
    February 20, 2017 at 1:16 pm

    “who do not understand the value of the food on their plate.”

    The value of my food is the amount I paid for it. And because I paid for it, I’ll do with it as I please

  3. David
    February 21, 2017 at 10:08 am

    I am not sure this is untrue my house mate often buys fish and meat and lets it go off and throws it out – maybe she gets too much in benefits.

    • February 26, 2017 at 7:08 am

      *grinds teeth*

  4. Bemused
    February 21, 2017 at 2:32 pm

    Is Sainsbury’s solution to reduce the size of food packets but charge the same thus reducing waste and maximising profit?

    • February 26, 2017 at 7:09 am

      Well, it works with tins of ‘Quality Street’ every Christmas, without fail!

  5. mona
    February 22, 2017 at 9:36 am

    Much food is wasted because it is shite, chemicalized, E numbered to the point of insanity maybe the subconscious knows this and rejects as much of it as possible. Look up “Codex Alimentarius.”

  6. February 22, 2017 at 3:07 pm

    I always buy from the cheap shelf, i.e. good cuts on their last official day, sometimes half price. 500g of lean beef mince and 4 chicken breasts [not water-injected] for about £3.70 last week. People just won’t buy sell-by date meat and fish.

    • February 26, 2017 at 7:10 am

      Me too! My freezer is groaning with meat, fish and chicken from the ‘Reduced’ section.

      The idiots who buy the ready meals don’t know what they are missing…

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