I commenced reading my Saturday Telegraph, and turned the page over to page eight, but immediately was faced with a full page 9 advert featuring Omega watches, one of which is being worn by some bloke named Eddie Redmayne.
Am I supposed to be impressed by this bloke’s choice in watches? Is he a horologist? Can he fix a watch; or does he just ‘look good’ with some expensive hardware strapped to his wrist? Has he always worn an Omega, or was it just borrowed for the occassion? Is he an expert in watchmaking, or is it just that, because he is, presumably, a celebrity, we should all show our adoration for the calling, and either save up and buy one, or else add to the National Debt Crisis by slapping down some plastic, together with the words, ‘That’ll do nicely!”
Should I immediately dash out to Durham City centre, and buy one?
But the most pressing question is, naturally, without reverting to Google, or even Bing: who the hell is Eddie Redmayne: and why am I supposed to either recognise the name, or even to know this?