The latest thing in cinematography is 3D, despite it having been around for decades (since 1915), the technology has improved and you no longer need to wear the silly cardboard red and green specs, but what what looks to be a pair of large 1960’s sunshades instead. Still, it does work and I am impressed that it works despite my dodgy eyesight and having to wear the 3D specs over my normal ones. Is it worth the extra cost though? In most cases no, it’s not that much of an improvement and the cinema going public seems to agree with that view.
British cinema goers have said 3D makes little difference to the quality of a movie, according to a new survey.
Many of this year’s blockbusters such as Harry Potter and the Deathly Hallows: Part 2 and Transformers: Dark of the Moon were made using the technology.
But, responding to a YouGov poll, 41% of people called it a gimmick with just 19% agreeing that 3D improves a film.
Just under half of those polled said it made no difference at all.
Price does not appear to be an issue for more than a third of cinema goers who said that even if the more expensive 3D films tickets were the same price as their 2D counterparts, they would rather see a film in the traditional two dimensional format.
In some films, it does work well, the cartoon Despicable Me had some very funny moments in it that took advantage of the 3D system, though again it’s just as funny in 2D as well, with one of the highlights to me being the addendum under the “Bank of Evil” sign (formerly Lehman Brothers). Most ordinary films however do not benefit so greatly, the 3D simply being part of the background effect rather than enhancing the plot as was pretty much the case in Harry Potter or just being part of the explosions in Transformers.
But it’s definitely a case of you pay your money and you take your choice, a clear case of the market in action, if it’s good, people will pay to see it 3D or not and it seems some people will, even if they just see it as a gimmick.
Though I suspect the person (or group) who perfect 3D without the silly glasses will make themselves a fortune, same with the ones who invent the reverse microwave for chilling warm beer quickly.