Junk Research of the Day

This is in danger of becoming a series. The Fake charity, Alcohol Concern has been doing some “research”. Well, they call it research, the rest of us, being somewhat cynical about their motives might be inclined to conclude that it is policy based evidence seeking. Anyway what have they found?

Children as young as 10 are more familiar with some alcohol brands and adverts than those for popular foods and snacks, research shows.

Oh noes! Run for the hills again! Oh, hang about… When I was a child I was very familiar with the brand of lager that used the tag line “There’s a terrific draught in here”. I didn’t rush out and drink it though. I was also familiar with Air on a G string, but didn’t go out and smoke cigars. I can also recall those Double Diamond ads, too, yet am teetotal and have never smoked, so they worked really, really well in making me rush out and pour gallons of the stuff down my throat and finish off with a smoke.

So, children are familiar with brands, So what?

The Alcohol Concern survey of 401 children…

Okay, I stopped reading right here. This is another piece of bollocks using an insignificant number of subjects, so is not by any stretch of the imagination, research. File under junk science.

7 comments for “Junk Research of the Day

  1. cuffleyburgers
    March 15, 2012 at 12:51 pm

    “Junk science” – you’re too kind.

    Utter, utter horseshit I think would be more appropriate

    • March 15, 2012 at 12:53 pm

      Okay, utter, utter horse-shit it is, then 😉

  2. March 15, 2012 at 4:02 pm

    Gosh, I knew of Tetleys when I was 11. On the road to alcoholism, obviously.

    • March 16, 2012 at 5:52 am

      Or a life of tea drinking? :mrgreen:

  3. March 15, 2012 at 4:19 pm

    They are rank beginners, the coolest are The Institute For Alcohol Studies who have been around since Temperance Movement days and almost certainly have NEVER studied alcohol, which would involve drinking it to see what sort of buzz you get.

  4. john in cheshire
    March 15, 2012 at 5:57 pm

    It must be funding time for them. And they have to show something for the money they spent last fiscal year.
    What is more despicable is that the press give these charlatans print space, and tv and radio give them air time.

  5. Monty
    March 16, 2012 at 1:54 pm

    I could use their methodology to start a nationwide moral panic about how children are being lured by advertising campaigns, into getting hooked on cheap car insurance….

Comments are closed.