Tobacco companies are designing cigarette packs to resemble bottles of perfume or with lids that flip open like a lighter to lure young people into smoking.*
They are? Haven’t seen any myself.
Seems unlikely, wouldn’t you say, to put design time and effort into promoting a product to a customer base that can’t legally buy that product for many years to come?
Research published yesterday…
Hmmmm. Research, eh? By whom?
…Cancer Research UK..
Ah. Say no more…
…. said the findings provided “a chilling insight” into the power of branding and marketing by the tobacco industry.
Do they really? Let’s have a look at what they actually show, then:
The research shows children aged from six to 11 are drawn to the slickly presented packs, responding with remarks such as, “It makes you feel you’re in a wonderland of happiness”, “It reminds me of a Ferrari” and “Yeah, pink, pink, pink.”
And how many of them smoke. Wait, don’t tell me, let me guess!
It’s ‘zero’, isn’t it?
Because all you’ve actually done there is prove that six to eleven year old children like bright colours. I think we already knew that, didn’t we?
Jean King, director of tobacco control for the charity, said: “Children are drawn to the colourful and slick designs without having a full understanding of how deadly the product is inside the pack. It is time to end the packet racket.”
First, sweetie, tell me how many six year olds are buying cigarettes because they are in shiny packets?
Eight focus groups of 15-years-olds assembled by the charity showed clear differences between boys and girls when asked to pick their favourite pack. Girls chose Silk Cut and Vogue Superslims which they related to perfume, make-up and chocolate. Boys preferred Marlbro Bright Leaf, Lambert and Butler and B&H slide packs which suggested maturity, popularity and confidence.
So what? They still can’t legally buy the things!
The charity has designed a standardised pack, coloured olive brown, carrying government health warnings and a covert marking as protection against counterfeiters. Teenagers shown the pack described it as “boring and smelly.” One said: “God, are my lungs this colour as well?”
And should this idea get off the ground, you don’t think they’ll simply use a cover for the packs, if they decide to take up smoking?
Have you been to a phone shop, lately, perchance?
Professor Robert West, director of tobacco research at University College London, said lighter coloured packs were perceived as healthier and the presence of branding reduced the impact of health warnings.
He said: “Tobacco companies claim they don’t market their products to children. But the truth is their products are attractive to children. This is about protecting children.”
NO! Idiot! The truth is their packaging is attractive to children! Not necessarily the product within them!
Good grief, is this what passes for science now..?
* H/T: Mark Wadsworth