Today’s parents are a feeble lot. When I was a child I tried pester power to get what I wanted. The usual response was negative and that was the end of it. There was television advertising of course and we lapped it up as children do. That’s why I wanted a Battletops game. A game I never got (and I’m damaged, I tell you, damaged). My parents took the view that it was over priced and poor value for what little money they had. Despite my wants, I understood them when they said that they could not afford something and stopped nagging. After all, there’s only so many times that I could tolerate getting “no” for an answer and it wasn’t going to change – it never did.
Today, it seems, parents have lost this art and need the government to step in and do it for them.
A new survey shows that 44 per cent of parents want legislation to prevent the commercialisation and sexualisation of children.
If this figure it true, then I can only draw the conclusion that 44% of parents are feeble minded fuckwits, unable to teach their progeny how to deal with the outside world. Oh, sure, teh interwebs and social media are new phenomena that have arisen since I was a child, but the principle is exactly the same – tapping into pester power and trying to get children to grow up before their time. Yes, it did happen in my day and my parents put a sharp stop to it by using the magical Shazzam! word; “no”.
Still, the feeble minded have a knight in shining armour all ready to ride to their rescue when faced with advertising on FarceBook and the demands of their offspring:
David Cameron, the Prime Minister, has said that protecting children from inappropriate sexual and consumer images and content is his personal priority.
Never mind the dire state of the economy, iDave wants to take over the parenting role of the nation – it’s his personal priority. From which I can only conclude that he needs to learn – quickly – how to prioritise. The response to the 44% is to tell them firmly and slowly so that they can understand the message that their offspring are their responsibility and it is up to them to manage those offspring’s web activities and to use that magic word “no” – it is not (or it damned well shouldn’t be) a matter for the state. After all, it is parents who go out to work and earn the money to pay for those children, so, holding the purse strings as it were, they have absolute control – even if it does mean dealing with the tantrums that follow. Children do get the message eventually, really they do.
“Parents are much more concerned about the whole virtual world than they are about broadcasting. I think they don’t expect that their children’s details are going to be picked up and the way advertisers are monetising that data to try to sell at children is really quite concerning,” he [Reg Bailey] said.
Well, yeah, but Farcebook has a policy that you can’t open an account if you are under 13 (although they are reconsidering this), so clearly those concerned parents aren’t doing their job properly, are they?
Ah, but, never mind, there is always the state waiting ready in the wings with its big bad ban stick to sort things out for them. Whereas they could solve it themselves by controlling their childrens’ access, using relevant filtering software and installing Adblock.
It’s simple really. Almost as simple as the 44 percenters.