The word was used during a lunchtime news bulletin on February 26 about Prime Minister David Cameron hosting a summit on tackling racism in sport.
Twenty viewers complained to ITV and four to broadcasting watchdog Ofcom after the gaffe on the ITV1 programme.
ITV executives quickly apologised on Twitter, edited the word from the news report and removed the word from the report that appeared on the ITV News website.
They gave warnings about use of the word to the producer, programme editor and reporter.
OMG! What was the word? Was it the ‘F’ word? The ‘C’ word?
Well, OK, it was the ‘C’ word. But not the one you might be thinking…
Richard Pallot, who reportedly earns £40,000 a show, said ‘coloured’ twice during the ITV programme as he talked about racism in the game.
Yeah. Me neither.
An ITV spokesman said: ‘The reporter’s use of the term ‘coloured’ was inappropriate and we do not defend its use.’It was an editorial misjudgement and we apologise to those who were understandably offended by the use of this term.’
Why not just tell them to harden the f*** up?