Oh, Dominique, I Think You Do Know….

…you just don’t want to say it out loud:

A new obstacle to scientific literacy may be emerging, according to a paper in the journal Science by two University of Wisconsin-Madison researchers.

Oh, really?

In an experiment mentioned in the Science paper and soon to be published elsewhere in greater detail, about 2,000 people were asked to read a balanced news report about nanotechnology followed by a group of invented comments. All saw the same report but some read a group of comments that were uncivil, including name-calling. Others saw more civil comments.

“Disturbingly, readers’ interpretations of potential risks associated with the technology described in the news article differed significantly depending only on the tone of the manipulated reader comments posted with the story,” wrote authors Dominique Brossard and Dietram A. Scheufele.

“In other words, just the tone of the comments . . . can significantly alter how audiences think about the technology itself.

Goodness! But…that’s just the science-ignorant general public, right?

Researchers found that even knowledge of science did not seem to mediate the effects of the comments.


Brossard said that realizing how potent online comments can be in undermining a factual report may help publications to better manage comments on their websites.

“I hope you’re not going to ask me, ‘What should we do?’ ” she said, laughing. “Because I don’t know.”

Really? Or are you just too polite to say?

2 comments for “Oh, Dominique, I Think You Do Know….

  1. ivan
    January 17, 2013 at 11:17 am

    Ah, the ‘follow the leader’ syndrome caused by no one being taught to think while actually being taught to leave it for someone else to tell you what to do.

    This shows up in the comments to stories in places like the ‘Fail’ where a lot of comments that get green arrows are just wrong because of lack of knowledge.

  2. January 18, 2013 at 2:14 pm

    Science is fine as long as it sticks to what it knows and doesn’t get up itself.

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