Angela Merkel identifies Germany’s USP

What do you think Germany’s unique selling point — USP — is?

Most of us would think of automotive technology, dependable white goods or banking. Foodies might mention wine or wurst.

Angela Merkel — and she should know — says it’s:

Airtight windows. No other country can build such airtight and beautiful windows.

That’s what ‘defines’ Germany for her.

They triple-glaze there.

And, soon, that technik could arrive on our shores.

The Guardian reports that a number of Bavarian SMEs are currently weighing up whether they should begin trading in the UK. We’d be getting not only window installers but also carpenters, plumbers and electricians. It’d be Auf Wiedersehen, Pet in reverse.

In November 2013, Ewald Gilbert Denzler, export manager for Bayern Handwerk International (the trade association of 853,000 Bavarians), organised a conference for mittlestand (SMEs) exploring an expanding British market.

What follows are German impressions of working in Britain.


– A ‘phenomenal housing boom’.

– Opportunities in exploiting the Green Deal initiative.

– Less competition with regard to window and green technology.

– The certainty of making ‘a lot of money’.

– The UK is ‘much more fun than Bavaria’.

– Britain is a ‘more relaxed and friendly’ nation.


– ‘Crazy’ health and safety laws.

– London is ‘too expensive’.

– Understanding the need for tea breaks for British employees.

– Interpreting British understatement, where ‘a bit of an issue’ means ‘big problem’.

I’m of two minds about this:

1/ With regard to the windows, Germans — and their British customers — would have to ensure that they would be compatible with brick. Ours have a different composition to German brick. Our Victorian — and older — properties were built to breathe. These windows might be too air-tight, possibly causing damp.

2/ Are German subsidiaries of these companies going to be registered in the UK? Even if they are, will they be pumping money back into our economy or will everything go back to their German HQ?

3/ Wouldn’t it be better if British companies went to Germany to earn master craftsman qualifications in this technology, windows or otherwise? Germany has already trained a number of Chinese in automotive technology; they now have the requisite specialist qualifications. Apparently, our people would need to learn German first to participate in a similar scheme oriented to building construction. Well, if the Chinese can, surely, we can, too?

One to watch.

6 comments for “Angela Merkel identifies Germany’s USP

  1. Wiggia
    December 6, 2013 at 4:05 pm

    When I visited my brother who lives in Switzerland for the first time, thirty years ago they had then wonderful triple glazing in windows that incorporated shutters, could be opened in several directions and reversed for cleaning, we really are a long long way behind in this technology.

  2. Furor Teutonicus
    December 6, 2013 at 5:39 pm

    XX Airtight windows. No other country can build such airtight and beautiful windows.

    That’s what ‘defines’ Germany for her.

    They triple-glaze there. XX


    This commy cow is so full of fucking bullshit, that she could manure the Canadian Praries alone for the next century in one bog sitting!

    SHE may have “triple glazing.” I can assure you 99% of the REAL people have NOT!

    And I am sitting here with the heating full on, and in two jumpers because our fucking double glazing is so bloody draughty, that I get tooth ache from the cold blast.

    WHEN will someone put this cow out of its misery? (And out of Germanys misery!)

  3. johnd2008
    December 6, 2013 at 8:08 pm

    Will we be getting any Bogof deals from a shouty German?

  4. December 7, 2013 at 5:56 am

    German’s aren’t the problem. I have no problem with Germans coming here. The problems might kick off when we get not Germans but Turkish gastarbeiter.

    • Furor Teutonicus
      December 7, 2013 at 9:02 am

      XX The problems might kick off when we get not Germans but Turkish gastarbeiter.XX

      They WILL, believe me.

      You get more than onre Scheißtürken in a firm, or whatever, and they think they have a God given right to run the place.

      Combined with “Governments,” and “trendy/P.C boss scum who are queing up to lick their arses, it is a VERY bad combination.

  5. December 9, 2013 at 8:28 am

    Zo ! Einy more of ziss kritischism of ze German Triple glazers unt I vill report you all to ze Zupervizor !

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