It’s not often I take issue with Waitrose, but…
The benefits offered by conventional supermarket loyalty cards, such as Tesco’s Clubcard, are ‘meaningless’ to customers, a rival has claimed.
The boss of Waitrose argues that shoppers want instant rewards, rather than points that are collected over months and then used to claim discounts on groceries and days out.
My Christmas Eve shop, for Bronze turkey crown, gammon, smoked salmon, trimmings, fresh fruit and veg, etc, cost me £10.35. Why? Because all year, I saved Nectar points. I do it every year.
He claims that shoppers prefer the benefits offered by the myWaitrose card, which includes a daily free cup of coffee or newspaper.
Seriously? When did we become such a nation of instant gratification junkies?