Spending Taxpayer Money Wisely…

Just under half of adults (49%) say they eat bread every day, with 38% buying two loaves a week. But the survey commissioned by Love Food Hate Waste also found that 18% admitted to throwing away a forgotten loaf before opening it, while a quarter of us admit to discarding bread before reaching the end of the loaf.

The poll marks the launch of the initiative’s ‘Use Your Loaf’ campaign, which aims to raise awareness of the amount of bread that goes to waste nationwide.

Love Food Hate Waste is, of course, run by Wrap. You remember Wrap and their dubious statistics, don’t you?

Love Food Hate Waste has joined forces with reigning BBC1 Great British Bake Off champion Nancy Birtwhistle. Dubbed ‘queen of consistency’ by judges Mary Berry and Paul Hollywood, her journey to being crowned 2014’s winner saw her blitz dough in the microwave.

“I’m thrilled to be taking part in the Use Your Loaf campaign to remind people that our beloved bread can be used in so many ways” Birtwhistle said.

Leftover crusts can be blitzed into breadcrumbs and stale bread is fantastic for making bread and butter pudding, croutons or garlic bread.”

So, despite the dreadful Tory ‘austerity’ gripping the land, people can afford to buy food and then throw it out?

And this is somehow worth expending government resource on?

7 comments for “Spending Taxpayer Money Wisely…

  1. Red Admiral
    September 29, 2015 at 2:34 pm

    As someone pointed out last time this daft advice was given, mass-produced bread doesn’t go stale, it goes mouldy. Anyone for green breadcrumbs?

    • October 4, 2015 at 7:23 am

      I make breadcrumbs (or bread pudding, or bread and butter pudding) long before that stage!

  2. September 29, 2015 at 7:10 pm

    We don’t eat much bread, but we never ever waste any IF any goes stale we toast it, even the crusts get used and if we do have a slice that is beyond redemption it goes to the birds.
    If successive governments hadn’t made people so dumb they would know how to use food up.
    We never waste any food of any sort we can’t afford to.
    My mother was a war baby and my Grandparents taught me how to make do and mend. Things I still practice today.
    Society has become soft entitled and lazy, that’s the problem here and spending money on utterly useless campaigns is not going to change things in any way.

    • October 4, 2015 at 7:23 am

      ‘Leftovers’ dinners are often better than the first meal!

  3. September 30, 2015 at 9:28 am

    Commendable, both.

  4. Monty
    September 30, 2015 at 7:29 pm

    Recently our allotment society set up a stall offering free fresh produce to benefit claimants and pensioners. The pensioners were really grateful. They got soft fruit and stone fruits as well as new potatoes, onions, shallots, caulis, spinach, salads, sprouting broccoli and carrots. Took their pick, whatever they liked the best. So that was OK.
    But the young folk on benefits were much less enamoured with this offering. Complaints from “Eeewww those carrots have got muck on them” to ” I’m not going to stand at the sink rinsing bloody plums in a colander.” They would rather pay a whole lot more for pre-washed, pre-peeled, pre-sliced and often pre-cooked, supermarket stuff. But it’s a completely false economy. A sack of spuds, or onions, carrots etc will keep for a good long time if stored sensibly. The pre-prepared stuff doesn’t keep well at all.

    • October 4, 2015 at 7:24 am

      We’ve allowed a generation to become useless. Yay for the educational system & the welfare state!

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