“When’sa Your Dolmio Day?”

“…and it’sa better not be too often, or we senda da boys round, capiche?’

The food giant that makes Mars bars is to introduce new labelling advising consumers that its Dolmio pasta meal kits and ready-made sauces – high in sugar, salt and fat – should be eaten only occasionally.

“Hey, buy our product! But not too often!”

Well, genius marketing ploy…

The company is to revamp its UK product range and reformulate many of its best-known foods, including its Dolmio pasta sauces – which have come under fire from health campaigners – by reducing salt, added sugar and fat. In other major brands such as Uncle Ben’s savoury rice products it will expand healthier, multi-grain options to include more whole grains and vegetables.

And has this appeasement won them anything? Reader, I think you know by now it never, ever does…

The Mars move was described as “unambitious” by the campaign group Cash (Campaign for Action on Salt). Graham MacGregor, professor of cardiovascular medicine at Queen Mary University of London and chairman of Cash, said he welcomed it “although it is … not going to solve the health problems in the UK.

“What is needed is what the British Retail Consortium has asked the government for – a mandatory system of regulated targets for the reduction of sugar, saturated fat and salt.”

In other words, the problem is choice. So simply remove this choice and then the ghastly proles will drink their water and eat their unsweetened gruel like we dictate.

I’d pay good money for a ten minute browse of MacGregor’s pantry, wouldn’t you?

7 comments for ““When’sa Your Dolmio Day?”

  1. Errol
    April 16, 2016 at 9:57 am

    It’s never going to stop, is it? They are never going to be happy until we have state controlled jobs, state controlled feeding times, around a state controlled table, with state controlled cutlery, the state approved wife, watching the state approved propaganda, eating state approved food stuffs. We will go t work in the state approved transport and take the state approved breaks for state approved times wearing state approved clothes.

    It is up to us how much rubbish we eat, what we drink, how often, if we want the thermostat on 90’c all day long but they won’t accept this, so they forceibly punish us for making the choices we want.

    At each point the state seems to exist for itself, to follow a process regardless of need. It is inflexible, inefficient, ineffective, obtuse and arrogant. As more and more choice is eroded we are trapped ever further in the crushing utopia of misery they want. The Left don’t seem to accept that every step they demand for oppression gives big state more power and takes away choices. We should pay for those choices but pay for them *ourselves*, not be forced to lumber society with the costs nor be commanded by the state as to how we will live.

    We fought a war to live how we chose. All that’s happened since is a long project to terrify people into submission and remove all those freedoms, values and liberties that were so fought for – all under the banner of ‘for our own good’.

    • Lord T
      April 16, 2016 at 7:45 pm

      and we will fight another one and in a few decades another after that until we destroy ourselves.

      Seems to be the way of our species always some that want to control the rest.

  2. Stonyground
    April 16, 2016 at 10:54 am

    Making pasta sauce from basic ingredients is pretty easy. When it comes to rice, bread or pasta, I always use the whole-grain stuff anyway.

    • April 24, 2016 at 6:46 am

      Not only that, but making it in bulk and then freezing/bottling it is a doddle!

  3. April 16, 2016 at 8:16 pm

    Choice? Choice! You want the known universe, don’t you.

  4. PJH
    April 18, 2016 at 1:02 pm

    “…around a state controlled table, with state controlled cutlery…”

    You forgot state-controlled plate sizes: http://www.cam.ac.uk/research/news/larger-sized-portions-packages-and-tableware-lead-to-higher-consumption-of-food-and-drink and http://www.bbc.co.uk/news/health-34246119

    • April 24, 2016 at 6:46 am


      We’re doomed.

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