So – what’s up with Bioware’s Mass Effect: Andromeda trailers? So far, they’ve been heavy on the action, the adventure, and the RPG bits, but not on the romance.
In fact, there’s been none at all. Not even a peck on the cheek of some strangely coloured space stud. In one way, I totally get it – you don’t want to spoil the potential kissing bits – but if a trailer is supposed to hype you up for the main game, then for a Bioware title, it’s a weird thing to miss out completely.
I have to say ‘romance’ isn’t the first thing I think about when I’m looking for a video game to try out. Is anyone?
It all seems like a relic of a different era, when video game marketers were convinced that all players were 13-year-old boys who would go “ewwwww” at the sight of pixelated smooching. Well, we’ve grown up, some of us aren’t even boys.
So women want romance in their video games, do they? Are you sure that’s not a little bit, well, sexist?
So, Bioware: what are you trying to hide? Are you ashamed of your smoochiness? Will there be less smoochiness in Mass Effect: Andromeda? As it’s a game about colonisation, it is surely safe to assume that romance and relationships will feature. So why isn’t it a key factor in the marketing?