Things that upset ‘Guardian’ writers, no: 14735274:
Pressing a Dash Button specific to your preferred pet food, washing powder or bottled water automatically composes an order request to Amazon for that one product.
I don’t for a second want to downplay the value of such a product for people who have ageing parents to look after, or kids to drop off at daycare, or for whom simply getting in the car to pick up some cat food may take an hour or more out of their day. But the benefit to the individual customer is tiny compared with what Amazon gains.
Sure, you never run out of cat food. But Amazon gets data on the time and place of your need, as well as its frequency and intensity, and that data has value. It is an asset, and you can be sure that Amazon will exploit it in every way its terms and conditions permit – including by using it to develop behavioural models that map our desires in high resolution, so as to target them with even greater efficiency in the future.
A company is trying to make it easier for me to buy things in future. The absolute bastards…!