The Horror, The Horror…

Things that upset ‘Guardian’ writers, no: 14735274:

Pressing a Dash Button specific to your preferred pet food, washing powder or bottled water automatically composes an order request to Amazon for that one product.

I don’t for a second want to downplay the value of such a product for people who have ageing parents to look after, or kids to drop off at daycare, or for whom simply getting in the car to pick up some cat food may take an hour or more out of their day. But the benefit to the individual customer is tiny compared with what Amazon gains.

Sure, you never run out of cat food. But Amazon gets data on the time and place of your need, as well as its frequency and intensity, and that data has value. It is an asset, and you can be sure that Amazon will exploit it in every way its terms and conditions permit – including by using it to develop behavioural models that map our desires in high resolution, so as to target them with even greater efficiency in the future.

A company is trying to make it easier for me to buy things in future. The absolute bastards…!

3 comments for “The Horror, The Horror…

  1. Errol
    June 16, 2017 at 9:47 am

    Then they’d better not look at the guardian’s website’s phenomenal list of tracking websites, cookie dumpers, advert slappers and other such nonsense.

    However, that’s as nothing compared to the state which wants to montor not just that which you willingly surrender, but absolutely damned well everything, and include and control what you can see. Odd that The Guardian never mentions that, nor the choice you have of using the button compared to the enforced, oppressive force backed unlimited power the state wishes to wield.

  2. Hereward Unbowed.
    June 16, 2017 at 1:23 pm

    Sat Nav, a smart phone, they will track you and pinpoint you wherever you rest, throw in a cashless nightmare and every which way you are controlled and the ultimate – you will be ordered to have your body implanted with chip – “purely for security and reasons for your own safety – you do understand………………….” – or else.

    1984 was a prediction? NO! it was an outline, a blueprint.

    • June 18, 2017 at 7:43 am

      And they don’t need to force it on anyone… πŸ˜‰

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