Blackburn with Darwen Council is seeking designation as a ‘Breastfeeding Friendly Borough’.
It’s executive board last week agreed to take measures to secure official approval for the title.
…what, you thought it was all cleaning the streets & keeping the parks mown?
The commitment will include:
Supporting local businesses to provide an environment which encourages mums to continue breastfeeding;
Engaging with local public transport agencies to ensure breastfeeding mums feel welcomed when they need to feed their baby;
Promoting local leisure time establishments including leisure centres, restaurants and shopping centres to welcome breastfeeding mums;
Supporting council buildings and health settings to be breastfeeding friendly;
Education of the benefits of breastfeeding for mum and baby along with wider society and how best to support a breastfeeding mum; and
Challenge the ‘bottle feeding’ culture amongst young mums and those from lower socio economic backgrounds.
I predict lots of meeting, with PowerPoint and biscuits. Probably from Waitrose.