…a nation of woke shoppers? Hmmm. I’m not convinced.
An Asda store will be the first in the country to become a ‘sustainability store’, including a ‘naked florist’, a ‘reverse vending machine’ and more loose produce.
A what..? Is a naked chef not enough?!?
Asda says it’s part of a mission to find new ways to reduce plastic and encourage customers to reuse and refill.
The supermarket has asked well known household brands to work with them on their quest to reduce plastic – meaning shoppers will also be able to use refill points to buy Kellogg’s cereals such as Coco Pops and Rice Krispies and Unilever’s PG Tips tea, as well as Asda’s own-brand coffee, rice and pasta.
So all you have to do is take a load of containers to the shops with you! And then forget, and leave them in the car with your Bags for Life, like so many (me included) do…
Customers shopping at the Middleton store in Leeds, West Yorkshire, will be asked to give their feedback on different trials – to give feedback on how the supermarket’s new ideas work in practice. Trials will last for at least three months before a decision is made on whether to roll out the scheme to more stores, continue the trial or stop.
I’ll make a prediction now. It’ll be the latter.
But I’m still intrigued about the…
In addition to the refill stations, the store will include a ‘naked florist’ offering plastic-free flowers…